Fund houses are slowly upping the tempo on their investor education and awareness programmes mandated by market regulator Sebi more than a year ago. Tata MF recently launched Simply FQ, an inter-collegiate quiz competition on finance as part of its investor education initiative. It has also created a character Professor Simply Simple to simplify terminologies and concepts. Birla Sun Life has started a website janotohmano.com to educate first-time investors on mutual funds. ICICI Prudential has started ‘Invest Correctly’ initiative, whereby it has uploaded short videos and free investment guides on the website.