For a range of Indian companies in diverse sectors – such as automobiles, banking, consumer goods and food processing – “go rural” is a big strategy as the economic growth in rural areas is projected to be faster than urban centres. Mahindra and MahindraBSE 0.23 % Financial Services, which has a presence in more than 2 lakh villages across the country, is now focusing on opening more branches in rural areas, said executives at The Economic Times Rural Strategy Summit on Friday.

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