Dabur, the fast moving consumer goods major, is increasingly turning to markets outside India for growth, as the domestic market continues to be subdued. A little over a third of revenue comes from abroad and it is investing Rs 500 crore to expand operations in West Asia and Africa. It recently set up a subsidiary and bought a manufacturing plant in South Africa, to cater to the southern part of the continent, a region Dabur earlier served through import. The move will bring down cost, Sunil Duggal, chief executive officer, said in a recent investor call. “The objective of localisation is not to improve profitability as much as it is to lower prices and thereby improve our market position.”