Multiplex chain PVR, which operates more than 500 screens in India is busy taking steps to encourage cashless transactions at its various properties. As a result, the Ajay Bijli led exhibition house has taken some initiatives, including a complete waiver of convenience fees for tickets booked online through the PVR Cinemas website, or its mobile app. Currently, the app/website charges between Rs 50-60 depending on the size of the transaction. The move comes a couple of days after the ban on Rs 500 and Rs 1000 notes as mandated by the government. Gautam Dutta, CEO, PVR Cinemas says, “cashless transactions at PVR have been steadily increasing mainly on the back of online (web and mobile). We expect this to keep growing, reaching 55% over the next 12 months or so. The initiatives will help achieve this with offers to accompany the waiver of convenience fees.”