In May 2015, Amazon India launched its Global Selling program, under which Indian vendors can sell their products in nine countries including the US, the UK, Japan, Canada and France with a total consumer base of 300 million.Amul products will debut on the Global Selling platform on Black Friday in the US, which falls on 25 November.

“We are happy to announce an online exclusive partnership with Amul, the iconic and most loved dairy brand in India, giving Amul the access to new age digital shoppers. We are taking the brand to the doorstep (of consumers) across the country (US)” Gopal Pillai, director and general manager, seller services, Amazon India said in an interview.In October, Inc. launched a Global Store for Indian shoppers, offering fashion brands, books and other products from its US online store that aren’t available in India