Mahindra & Mahindra is working out a plan to help its tractor and commercial vehicle customers hit by the Centre’s demonetisation move. This will also extend to its fraternity of dealers and suppliers facing cash flow problems. “We want to provide a helping hand to those affected in the current situation. From M&M’s point of view, this has more value than selling additional tractors or SUVs at this point in time,” Pawan Goenka, Managing Director, told BusinessLine . For tractor customers, the crisis coincides with the criticalrabi season where sowing schedules are already lagging behind by 15-20 per cent. This delay is a result of farmers being more preoccupied with withdrawing cash daily and not having the time to work on their fields. They also need money to buy seeds and fertilisers as well as fix broken down equipment in some cases.