Google’s CEO Sundar Pichai flagged off two key programs — Digital Unlocked and My Business Websites — to push offline businesses to transition their businesses online smoothly and efficiently. Both Google initiatives are exclusively tailored for Indian businesses.
Google released 90 video tutorials specifically made for Indian business audiences to help them migrate online, as part of their Digital Unlocked program. They’re available at: Digitalunlocked
Google has also collaborated with Hyderabad-based Indian School of Business and FICCI (a body that promotes businesses in India) to build a comprehensive online, offline and mobile skills development and online marketing program for businesses to learn the online tricks of their trade. Over the next three years, Google will also conduct around 5,000 workshops across 40 Indian cities to help promote the Digital Unlocked program for Indian businesses.
Based on a KPMG report, Google claims that 68% of India’s 5.1 crore small and medium businesses are still offline
An app called Primer has also been launched which will help anyone be part of Google’s Digital Unlocked program through Android smartphones or iPhones. The app is available in English and Hindi, with support coming soon for Marathi, Tamil and Telugu, and it will help teach online marketing tricks to offline businesses.
Google CEO Sundar Pichai further said that the My Business Website initiative — which will help offline businesses create mobile optimised websites and apps for free — will be launched later this year. The templatised, easy-to-launch My Business Website initiative will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam languages for Google’s My Business users.